Survive to Thrive by Philip H. Geier Jr. Review & Giveaway CLOSED

I have been given the pleasure to receive a complementary copy of Survive to Thrive by Philip H. Geier, Jr. via Imran at Meryl Moss Media Relations, Inc. to review and host a giveaway!

About the book

Image courtesy of Philip H Geier, Jr.

In Survive to Thrive: Sustaining Yourself, Your Brand and Your Business from Recession to Recovery, Phil Geier, Advertising-Hall-of-Famer and former Chairman and CEO of Interpublic Group, explains the key business principles that will help you navigate the current downturn, position yourself for future success—and apply the most relevant lessons learned by leading marketers and brands in every economic cycle from the Great Depression to today.

At a time when it’s more important than ever to approach every business challenge with the right combination of creativity and clear thinking, Survive to Thrive is a book that can help you:

• Maintain your long-term vision while adapting to your current reality
• Use strategic creativity to build brands and grow market share
• Understand when to innovate and when to stick with the “tried-and-true”
• Communicate your corporate strategy and execute it with discipline
• Motivate your people and inspire your customers
• Better appreciate all the opportunities that life—as well as business—may offer you

Survive to Thrive is a book filled with personal tales and lessons learned from a career that began in the “Mad Men” days of 1960’s Madison Avenue and corresponded with the most sweeping changes in the world’s political, economic, technological and cultural history.  It’s a book that offers a true insider’s view of the history of globalization and introduces you to many of the people whose ideas, brands and advertising campaigns shaped global consumer culture.

In addition to describing the strategies that grew Interpublic Group into the world’s largest advertising company, the author dissects, for the first time, the “perfect storm” of business troubles that swamped the company in the new millennium. What happened? Could disaster have been avoided? What lessons will help your company avoid similar mistakes?

Whatever your current business challenges, Survive to Thrive will help guide your thinking and focus your execution.  It offers essential advice on how to manage your company, market your brand and motivate your people in good times as well as bad.

You can purchase your copy today from Amazon.

Product Details

• Hardcover: 270 pages
• Publisher: Booksurge Publishing; 1 edition (November 6, 2009)
• Language: English
• ISBN-10: 1439265119
• ISBN-13: 978-1439265116

About Philip H. Geier, Jr.

Throughout the 60s, 70s, 80s and 90s, Geier and his Interpublic colleagues worked with clients ranging from Coca-Cola and Exxon to GM, L’Oreal and Nestle through a fast-changing world. In his 20 years as CEO, Geier grew Interpublic from revenues of $500 million and 8,000 employees to a truly global enterprise with 650 offices in 127 countries, revenues of $5.6 billion and 50,000 employees, making Interpublic the world’s #1 agency holding company for many years. He is currently Chairman of The Geier Group, a New York-based marketing communications and venture capital firm that works with Lazard, small businesses and entrepreneurs. Geier serves as director on the boards of five non-profit and charitable organizations including Save the Children and Autism Speaks. He also served as a Chairman of the Ad Council and was inducted into the Advertising Hall of Fame in 2004.

Survive to Thrive will reveal to you the insider’s view of the world of the 60-’s and 70′s advertising and the who’s who of the mid-20th century luminaries.   Survive to Thrive is like three books in one, you will learn about business, advertising history, and a memoir of Geier.  This is a great read, especially if you are someone looking to get ahead in the business world and make something of yourself.  Learn from the man who by the age 45 is known for creating the blueprint of the global network, named Chairman and CEO of Interpublic (the parent company of his original firm of McCann-Erickson.

“To succeed in business, you need to be able to use your own personal strengths in a wide variety of situations. You need to be able to listen as well as to make yourself heard. You need to earn people’s trust. You need to be able to make the right impression on people in a way that is always true to yourself.”

Success is all about people.

The Giveaway

Imran over at Meryl L. Moss Media Relations, Inc. has graciously offered one of my readers a free copy of Survive to Thrive of their own.

To Enter:

Valid for Residents of the U.S. and Canada and age 18 and older. Please no PO Boxes.

Mandatory Entry:

• Subscribe to Shawn Ann’s World, your subscription must be activated so be sure to check your email and activate it.

Extra Entries:

• Follow me on Twitter.
• Tweet about this Giveaway.  You may tweet once a day until the end of the giveaway for extra entries.  Leave the link to your tweet in your comment for each entry.
• Become a fan of Shawn Ann’s World on Facebook.  Leave your ID in your comment.

This Giveaway will end on Tuesday, February 9, 2010 at 11:59PM EST.

The Winner will be chosen by Random.org. I will post the Winner here on Shawn Ann’s World, as well as, email directly. You will then have 48 hours to claim your Prize.